Online Portfolio of Boy d'Hont Architecture, Graphic Design & Creative Coding
2014, Breda (NL)
Love Fitfood is an health coaching company, who guide athletes in their quest for an improved lifestyle. They support their clients in their workouts, diets and mental being. In the start-up phase of the company in 2014, I was hired to design the corporate identity. Because their main target group is strength- and conditioning-athletes (cross-fitters, survival runners, etc.), as well as people who want to try an active sport life, we decided to combine a powerful image with an personal and playful rock-n-roll attitude. After all, sport is about development and fun. The logo resembles the two company owners, each with the main assets of their coaching programs.